The Jobs To Be Done Framework
OBJECTIVE:
'Customers don’t just buy products, they switch from something to something.' - Clayton M. Christensen
A mental model that approaches product design and marketing by focusing on the problem a customer needs solved.
The Jobs To Be Done Framework is a consumer-focused innovation approach that looks at the 'job' a customer is 'hiring' a product or service to do. As a CPO, this could be a powerful approach to storytelling, by telling a story of how your product addresses a specific 'job.' This approach makes your narratives more compelling and relatable, potentially driving more sales and website monetization. For example, your customers might 'hire' your product to save time, increase productivity, or enjoy their hobby more. By understanding this, you can better highlight these utilities in your stories and product presentations.
