The human mind is a lot like the human egg, and the human egg has a shut-off device. When enough sperm gets in, it shuts down so that the next one can't get in. The human mind behaves this way a lot - Charlie Munger
Put hot triggers in the path of motivated people - BJ Fogg
The Rule of Seven shows that you don't lose when you repeatedly advertise, you win - Steli Efti, CEO, Close.io
The aim of marketing is to get people to know, like, trust you - and then become your customers. The AIDA model helps guide this journey - Unattributed
We are biologically wired to feel comfortable with what is familiar - Robert Zajonc
"The greatest power that a person possesses is the power to choose." - J. Martin Kohe
We have an irrational bias toward the first information we hear, see, or experience. This first piece of information is the anchor for everything that follows. - Charlie Munger
