The StoryBrand Framework
OBJECTIVE:
'When you confuse, you lose. People don't buy the best products, they buy products they can understand the quickest.' - Donald Miller
A mental model helping businesses clarify their brand message and connect better with customers, through effective storytelling
The StoryBrand Framework is a mental model developed by Donald Miller, designed to help businesses improve their brand messaging through effective storytelling. The framework explores seven stages of a story where a character (your customer) meets a guide (your company), who helps them overcome a challenge and end up transformed. As a CPO, this approach is perfect for not only improving your storytelling skills, but also connecting better with your customers, driving more sales, and potentially increasing site monetization. For example, your character could be a store owner struggling with inventory management, your product becomes the guide that helps them streamline their operations, leading to more efficiency and profitability.
