Influence Triggers

Knowing and understanding these 6 triggers as presented in the book "Influence" by Robert Cialdini

Here are the 6 triggers that Robert Cialdini describes as the main drivers to influence others:

  1. Reciprocity: The rule states that if we do a favour for another person they will feel obliged to return it.
  2. Commitment: Once we commit to something, we stick to it.
  3. Authority: We are wired to follow authority.
  4. Social Proof: We look up to others for the right way of behaviour.
  5. Scarcity: When something becomes scarce, we desire it more.
  6. Liking: We find it much more difficult to say no when a request comes from someone we like.
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