Success in sales

Every great salesperson knows that listening is the most important of all sales skills.

Sales is about fully understanding the underlying needs of people

The only way sales representatives can match an existing solution to a need is by actively listening to fully understand it.

There are more perks to listening. It opens opportunities to generate rapport with people, increase the liking and connect deepper with them.

The second reason listening is so important in sales is that since there are so few good listeners these days, those who are will stand out in the customer's mind.

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